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Events Management

Recipes for cooking up the best events in town. Discover how to better prepare, initiate, and follow-up after an event using social media targeting and interactive tools.

Hashtag for Jerusalem: Turning the Global Spotlight on the Holy City (Case Study)

January 11, 2017

During the 2016 holiday season, Jerusalem–a city holy to many of faith—embarked on a campaign to engage its global community and invite them to use social media as a means Read More

Tips for Being an Engaging Presenter on Facebook Live

October 04, 2016

So, you’ve figured out a schedule and you know why you want to be using live video, but… Read Also: Part 2–Defining the Right Schedule & Format for Your Facebook Read More

Defining the Right Schedule & Format for Your Facebook Live Marketing

September 28, 2016

The first thing many brands do when referring to Facebook Live is say, “yeah, we have an intern that does all that social stuff, we’re good.” Let’s clarify up front: live Read More

Should Your Brand Be on Facebook Live?

September 20, 2016

Since its inception, Facebook Live instantly caught my attention. The ability to become a live broadcaster at any moment of the day is truly a powerful tool. Previously, I had Read More

5 Tips for Today’s Sports Marketers and Digital Developers

August 05, 2016

A results-driven community in sports that discusses strategic initiatives across technology, marketing, digital, social, ticketing and sponsorship sales, and operations executives – oh yeah you know I’m talking about SEAT Read More

LIVE Instagram Stream from Dolby Theatre #Oscars2016

February 28, 2016

Curious to know what people are Instagramming about right now from the red carpet? View posts from fans & celebrities who are at Dolby Theatre in real time via our Read More

The Social Media Sandwich: Promoting Your Food (or Other) Event on Social Media

September 24, 2015

What does food have to do with your social media planning? Besides being a serial food photographer on Instagram whenever you go out for dinner, you might be planning a Read More

Manage Social like a PRO with the new Social Media Manager App

May 04, 2015

Moderation – On the Go! Although social media comes with some incredible benefits like – staying connected to an audience 24/7 and having an open platform to stay engaged, it Read More

Your Questions Answered: Top Tips for User-Generated Content

February 06, 2015

Last week, I was proud to host a webinar with The Social Media Monthly, entitled Keeping It Real: The Value of User-Generated Content.  Because we received an overwhelming amount of Read More