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Digital Marketing & Strategy

Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions.

Five Storytelling Secrets That Can Sell Your Social Media Campaign

July 11, 2017

In 1870, Thomas Adams was experimenting with the sap from a Chicle, a native tree found in South America, as an alternative to rubber. After experiencing countless failures, one day Read More

Marvel Universe LIVE! Debuts, Fans Mingle with Superheroes Online and in Person (Customer Spotlight)

June 30, 2017

Your top-dog superheroes are in town. Marvel Universe LIVE!, a Feld Entertainment Production, hit New Orleans this month. The illustrious squad of heroes and villains will be touring the nation Read More

Social Media Analytics Reveal How the NFL Can Employ Influencers in the Offseason

June 14, 2017

In the third full month of the NFL offseason, social media activity and mentions surrounding the NFL left digital and social media managers desiring more. Compared to April, May lagged Read More

How Anastasia Beverly Hills Won Over Instagram with a Bizarre Brow Campaign

June 06, 2017

Branding isn’t a cakewalk. What works for some brands, fails for others. What humors one customer perplexes another. Three cosmetic brands pushed the boundaries with their Instagram campaigns last month. Read More

The Ultimate Guide to Micro-Influencers (Gifographic)

May 30, 2017

Micro-influencer campaigns are becoming more popular with each passing day as a growing number of companies are resorting to these influential individuals to promote their brands. Unlike the top influencers, Read More

How to Use Data to Find the Right Influencer on Twitter – a Checklist

May 16, 2017

Four years ago, people gave us funny looks whenever we mentioned “influencer marketing.” They’d scrunch their noses and write us off as hopeless romantics as we harped on about this Read More

The Beauty Industry and Influencer Marketing: It’s a Guy’s World After All

May 04, 2017

“Beauty” is the new “pink.” Though it’s entitled to many different meanings in our everyday speech, it’s often associated with femininity. In the same sense, the beauty industry is usually Read More

9 Elements of Your Consumer’s Social Media Identity

April 20, 2017

Your social profiles make up your public brand. They invite your friends and network to learn more about your values and everyday interests. By nature, they also keep pace with Read More

How to Make the Most of the Influencer Marketing Trend on a Restricted Budget

April 10, 2017

In the last four years, influencer marketing has exploded as a trend, being searched 100x more than before.   Source: Google Trends   Sixty-six percent of marketers have claimed that Read More