Blog / Elections 2016: An Emoji is Worth a Thousand Words Topics  

Elections 2016: An Emoji is Worth a Thousand Words

We’ve been monitoring social media buzz connected to the 2016 presidential elections since August, and have sliced and diced data every which way. We’ve seen a strong correlation between social media stats and polls. But in today’s on-demand world an emoji quickly conveys feelings. Heck, you can even order a pizza using an emoji!

So, what are the most popular emojis being used when people talk about candidates?

Using our advanced social media analytics, we’re able to track and analyze emoji usage for each candidate. The graphic below shows the top five emojis used for four leading candidates from October 31 to November 23.

While the Trump Train leads all candidates, Bernie Sanders is nipping at his heals.
 

elections 2016 top emojis

 

Why are people using smoking emoji when talking about Sanders? Is blowing wind emoji good for Trump’s campaign? How are people using liberty when talking about Ted Cruz?

Let’s see some examples.

Sanders’ smoking emoji can be attributed to viral activity with one post from Dr. ZiG @ZigZagSwag on November 11:
 

Tweet bernie sanders smoking emoji

 
Trump’s blowing wind emoji is overwhelmingly positive as it has been used extensively by his senior adviser, @DanScavino.

Cruz’s liberty emoji is used by a diverse group of people:
 

Ted Cruz Liberty Emoji Example

 
If you’re interested in seeing more election emoji data, or how Zoomph can help your influencer marketing campaigns, tweet us @Zoomph or email us at info@zoomph.com.
 

Topics:
WP_Term Object ( [term_id] => 728 [name] => Social Media Monitoring Resources [slug] => social-media-monitoring-resources [term_group] => 0 [term_taxonomy_id] => 729 [taxonomy] => capabilities [description] => A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition. [parent] => 0 [count] => 50 [filter] => raw )
Monitoring & Tracking
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 141 [filter] => raw )
News & Trends

Subscribe to Zoomph's Newsletter

Social Media Analytics Reveal How the NFL Can Employ Influencers in the Offseason

June 14, 2017

In the third full month of the NFL offseason, social media activity and mentions surrounding the NFL left digital and social media managers desiring more. Compared to April, May lagged sorely in overall tweets, influencer… Read More

How Anastasia Beverly Hills Won Over Instagram with a Bizarre Brow Campaign

June 06, 2017

Branding isn’t a cakewalk. What works for some brands, fails for others. What humors one customer perplexes another. Three cosmetic brands pushed the boundaries with their Instagram campaigns last month. Some stayed true to their… Read More

Resiliency Reigns: How the Green Bay Packers Harnessed a ‘Social’ Microsite (Case Study)

May 31, 2017

At the end of the 2016 regular season, the Green Bay Packers had plenty to celebrate. At Week 11, after four consecutive losses and a 4-6 record, quarterback Aaron Rodgers famously declared, “I feel like… Read More

The Ultimate Guide to Micro-Influencers (Gifographic)

May 30, 2017

Micro-influencer campaigns are becoming more popular with each passing day as a growing number of companies are resorting to these influential individuals to promote their brands. Unlike the top influencers, micro-influencers have a smaller number… Read More

All Posts