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Search & Discovery

A collection of content about how social media search and discovery can help pinpoint key content and influencers for your brand.

How Social Media Conveyed the Impact of the Adobe-Microsoft Partnership

March 22, 2017

If you’ve attended recent Adobe Summits, you may not be surprised to learn that it has been trending on Twitter. At this year’s Adobe Summit, Adobe’s message to businesses is Read More

#Debate, #Debates, #DebateNight, or #Debates2016?

October 11, 2016

Sunday night’s debate produced a clear bipartisan winner. Among the 700,000+ tweets analyzed by Zoomph during the second presidential debate, #Debates was the uncontested winner of hashtags, earning ~57% share-of-voice. Read More

Is Instagram Ripping off Snapchat?

August 03, 2016

  “Good artists copy; great artists steal” — Pablo Picasso   What happened? Instagram released the following update to their app yesterday morning:     Sounds familiar, no? Needless to Read More

How Brexit is Affecting Dow Stocks, According to Twitter

June 24, 2016

One question that’s been top-of-mind for many Americans following the results of the #Brexit win last night is: How will Dow Jones and the stock market be affected? Well, there’s Read More

Brexit on Twitter: 6 Social Stats & Facts

June 24, 2016

This morning, the United Kingdom’s membership in the European Union reached an unprecedented end. It became the first country to leave the 28-member bloc, leaving many to ask, “What’s next?” Read More

Our Reactions to Instagram’s New ‘Do

May 12, 2016

In this week’s What’s New Wednesday, our Zoomph crew weighed in on Instagram’s recent makeover. In true Zoomph fashion, we nerded out on our platform to analyze the social reaction to Instagram’s Read More

How to Pick a YouTube Influencer

March 24, 2016

YouTube has transformed the way that over a billion users consume content. Since March of 2014, YouTube watch time had gone up 60% and the number of YouTube viewers increased Read More

Top 5 Influencers on Twitter during SXSW 2016

March 15, 2016

We’ve been tracking #SXSW and @SXSW to find which brands rocked it best on Twitter during this year’s interactive festival. Below is the list of the top 5 brands that Read More

Leo Finally Won His First Oscar and Twitter Went Crazy

February 29, 2016

If you were like us last night, you were on the edge of your couch waiting for Julianne Moore to announce the winner for Best Actor. And, after 23 years Read More