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Monitoring & Tracking

A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition.

Four Distinct Characteristics of Travelers on Twitter

June 19, 2017

As summer yawns awake, social media is busting with activity from summertime travelers. On Twitter alone, 1.8M people express an interest in travel, and more than 812,000 follow one or Read More

Faster Social Media Monitoring with Enhancements to Zoomph

May 17, 2017

Our team values efficiency. The Zoomph platform has been carefully constructed to let you build, optimize, and analyze your marketing campaigns in real time, while preserving low data leakage. We’ve Read More

Translate Visual Content with Image Recognition

May 17, 2017

An image today might be worth more than a thousand words. Already, more than 1.8 billion photos are being shared across social media every day, and researchers conservatively forecast that Read More

How to Use Data to Find the Right Influencer on Twitter – a Checklist

May 16, 2017

Four years ago, people gave us funny looks whenever we mentioned “influencer marketing.” They’d scrunch their noses and write us off as hopeless romantics as we harped on about this Read More

The Beauty Industry and Influencer Marketing: It’s a Guy’s World After All

May 04, 2017

“Beauty” is the new “pink.” Though it’s entitled to many different meanings in our everyday speech, it’s often associated with femininity. In the same sense, the beauty industry is usually Read More

Top Influential Brands on Twitter by Industry—ZIndex March Recap

April 06, 2017

Who were March’s movers and shakers? Zoomph’s real-time industry tracker, ZIndex, ranked the biggest brands on Twitter, comparing competitors and monitoring seasonal trends. This month we saw how important brand Read More

Top 15 Influencers on Twitter by Industry—February Recap

March 07, 2017

On Twitter alone, your brand now competes with 7,534 tweets each second, shrinking your opportunity to be discovered on a day-to-day basis. But a select number of brands have managed Read More

ZIndex: A Social Media Index for Staying Ahead of Industry Trends

March 04, 2017

It’s impossible to win without knowing what you’re up against. And in today’s always-on, on-demand age, the race to get in front of our customers is especially vicious, making it Read More

The Tale of Washington D.C. During #Inauguration Weekend

January 24, 2017

On Friday, January 20, Donald Trump became the 45th president of the United States. It’s the climax of an American tale that has kept people guessing from the beginning. But Read More