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Activation & Engagement

Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand.

Marvel Universe LIVE! Debuts, Fans Mingle with Superheroes Online and in Person (Customer Spotlight)

June 30, 2017

Your top-dog superheroes are in town. Marvel Universe LIVE!, a Feld Entertainment Production, hit New Orleans this month. The illustrious squad of heroes and villains will be touring the nation Read More

Resiliency Reigns: How the Green Bay Packers Harnessed a ‘Social’ Microsite (Case Study)

May 31, 2017

At the end of the 2016 regular season, the Green Bay Packers had plenty to celebrate. At Week 11, after four consecutive losses and a 4-6 record, quarterback Aaron Rodgers Read More

How to Make the Most of the Influencer Marketing Trend on a Restricted Budget

April 10, 2017

In the last four years, influencer marketing has exploded as a trend, being searched 100x more than before.   Source: Google Trends   Sixty-six percent of marketers have claimed that Read More

Create Online Experiences (in Minutes) with Microsite Builder

March 27, 2017

Long gone are the days when one website was enough. Since the early 2010s, we’ve seen a new breed of website–the microsite–take over the internet and charm the content marketing Read More

How Today’s Top Social Media Channels Will Evolve in 2017

January 19, 2017

It’s the year of video! It’s the year of VR! It’s the year of billboards! Ok, maybe not the last one, but 2017 is rumored to be the year of Read More

Hashtag for Jerusalem: Turning the Global Spotlight on the Holy City (Case Study)

January 11, 2017

During the 2016 holiday season, Jerusalem–a city holy to many of faith—embarked on a campaign to engage its global community and invite them to use social media as a means Read More

Rule Ecommerce with Custom Contests

December 02, 2016

Consumers are increasingly setting their sights on digital media to snag deals and to satiate their itch to buy. This year’s Cyber Monday sales underscored a big shift to online Read More

The B.U.I.L.D.E.R. Strategy for Enriching Campus Community with Social Media—#HESM Workshop Recap

November 14, 2016

In our everyday lives, social media bridges the gaps of communication historically caused by physical distance, and challenges the old maxim: “Out of sight, out of mind.” The same can Read More

Facebook Live: Defining Leads & Metrics of Success

October 24, 2016

If you had the chance to watch our recent chat on Facebook Live for business, thank you! If you weren’t able to catch it, we’ve dropped the video for you Read More