Blog / Social Media Analytics Resources Topics  

Analytics & Insights

Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand.

9 Elements of Your Consumer’s Social Media Identity

April 20, 2017

Your social profiles make up your public brand. They invite your friends and network to learn more about your values and everyday interests. By nature, they also keep pace with Read More

Introducing YouTube Influencer & Video Analytics

March 27, 2017

Zoomph now supports YouTube, giving you rich insights into YouTube videos and influencers to help you identify unique marketing opportunities. The channel reigns as the second most popular search engine Read More

What Is Social Identity Data?

February 27, 2017

For starters, it’s a term that our team uses a lot. It’s what we’ve identified as the wave of the future, not by our own creativity, but by the witness Read More

How to Bring the “Custom” Back to Customer Experience Using Social Media

February 10, 2017

Across every industry, and in every space, there are countless companies jockeying for the same consumers. When it comes to researching products and services, buyers will often come across a Read More

3 “Disrupters” of Social Media Marketing that Are Actually Worth Celebrating

February 02, 2017

Marketing is anybody’s game, but it’s safe to say that not everyone is good at it. One gripe is that we now face heavily saturated social platforms, smarter shoppers, and Read More

Keep a Pulse on Your Social Health with Twitter Performance

January 16, 2017

While the social-sphere is spinning with talks of Twitter’s fall from grace, one thing remains certain: Twitter is the king of real-time content. It’s the de facto strength of Twitter, Read More

Engage Consumers More Personally with Upgraded Influencer Tracking & Author Cards

December 02, 2016

Savvy marketers know that their social channels are sometimes only as good as their engagement strategies. Where content fails to attract in our polluted social space, personalized engagements succeed. However, Read More

#Debate, #Debates, #DebateNight, or #Debates2016?

October 11, 2016

Sunday night’s debate produced a clear bipartisan winner. Among the 700,000+ tweets analyzed by Zoomph during the second presidential debate, #Debates was the uncontested winner of hashtags, earning ~57% share-of-voice. Read More

Twitter Follower Analytics – Try It for Free

August 31, 2016

Finding new audiences is easy, thanks to the abundance of data and networking tools online. But finding the right audience remains a challenge. While social media provides the gateway for us to make Read More