4 Tips to Turn Holiday Marketing Into A Social SmorgasbordDecember 17, 2014
Break out the booze and lock up the mistletoe—it’s holiday season in businessland. And unsurprisingly, social media intends to play a big role this year in customer outreach.
In a recent poll of social media marketers, 67% claimed they will be increasing their spend this season, all with the direct goal of influencing sales. Which means it’s time businesses got smart with their tactics, optimizing their costs using these key trends to guide their sleighs:
1. Think Outside The Facebook
The same study concluded that 92% of marketers intend to spend the vast majority of their social spend on Facebook. Yet, other stats show us that 2 out of 3 marketers on average are uncertain how effective their Facebook efforts still are. Since this year also saw incredible growth in channels like Instagram, Twitter, and Snapchat, this is the season to diversify your social media allocation and get the best engagement for your holiday buck.
2. Don’t Get Lost In The #Hashtag Sameness
“The holiday season is typically a shopping frenzy for most consumers, and brands can easy drown in a red and green sea of sameness.”
Remember that the ‘holiday theme’ shouldn’t trump all when it comes to planning your campaign and matching #hashtag. Instead, your core focus should remain on what would activate your unique customer base. Putting a holiday-spin can make your campaign fun and topical, but it has to stay engaging based on what your audiences want and would be likely to share. Put simply: don’t be afraid to step outside that red and green box; it might just make you more memorable.
3. Be Your Own St. Nick
Let’s not kid ourselves. A major love for this season is because we get presents. And that’s great for you!
‘Tis the season to gamify using socially-based giveaways, which will fuel the fire for social exposure and reach. It’s also the best opportunity to build brand loyalty by giving ‘thank you’ gifts to your existing clients over social (we suggest influencers for the best impact). Satisfied customers are more likely to recommend. And since new consumers are ten times more likely to trust recommendations from friends than from advertising, it’s a win-win for you to give this season.
4. Capture The Party, Share The Moments
A recent study claimed that holiday parties are on the decline, showing 88% of businesses plan to throw holiday parties this year, as opposed to 96% from previous years.
But do you know what we say? 88% is still PRACTICALLY EVERYBODY. If you’re having a company holiday party, a super simple way to get engagement is to share (appropriate) pictures of across your channels, as fans and customers tend to engage more when they can put real faces to your company name.
And if you’re having a holiday party for clients: social media displays are the given method for rapidly extending participation to get your holiday #hashtag trending. See for yourself in this pro-tip video: